Our Story

Built by farmers,
for farmers

Lifeguide Dairy is Africa's dairy agribusiness institution - delivering world-class, practically grounded training led by active practitioners with proven results across the continent.

Our mission

-
Educate

Deliver world-class, practically grounded dairy farming training accessible to every Nigerian and African farmer.

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Empower

Turn trained graduates into confident farm operators through consulting support, investment facilitation, and community.

-
Transform

Close Africa's milk production gap one trained farmer at a time - making dairy a generational wealth vehicle.

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CEO & Founder
Ajike Oyinbo John - CEO & Founder, Lifeguide Dairy
Ajike Oyinbo John
CEO & Founder — Lifeguide Dairy
- Certified Dairy Consultant
-- Netherlands-trained
-- Author & Scriptwriter
- Film Producer
- Southern & Western Nigeria
- Life Guide Dairy Consulting

A vision born in the Netherlands, rooted in Africa

Ajike Oyinbo John is a certified dairy consultant, experienced farm manager, author, scriptwriter, and film producer with a deep passion for transforming agriculture through knowledge and innovation.

She is the founder of Life Guide Dairy Consulting Firm LTD - a company born from a powerful vision to revolutionize dairy farming practices across Africa. After living in the Netherlands for over a decade, Ajike gained extensive, hands-on experience within one of the world's most advanced and efficient dairy industries. This exposure shaped her expertise in modern farm management, productivity optimization, and sustainable dairy systems.

Driven by a deep commitment to agricultural development, she made the bold decision to channel her knowledge, skills, and international experience into the growth of dairy farming in Nigeria. Her work is particularly focused on the southern and western regions, where she is actively promoting the adoption of modern, efficient, and profitable dairy practices.

Through her consulting firm, Ajike empowers farmers, agribusiness investors, and stakeholders with practical solutions that enhance productivity, eliminate inefficiencies, and unlock the full economic potential of dairy farming.

"With the firm belief that we can feed ourselves and feed the world, we are here to practicalize dairy farming, eradicate inefficiency, and ensure your farm flows with milk and money."
10+Years in dairy
NLWorld-class training
SWNigeria focus regions
1Consulting firm founded
Also on our team
Farm Manager
Mary Mwaura - Farm Manager, Lifeguide Dairy
Mary Mwaura
Farm Manager & Dairy Production Specialist
- Thee Githunguri Dairy Gold
- Githunguri, Kenya
- 500+ Cattle Sold
--- 200+ Farmers Trained

From the farm every morning — practical knowledge from a working operation

Mary Mwaura is the founder of Thee Githunguri Dairy Gold, one of Kenya's most respected dairy operations based in Githunguri - the heart of East Africa's dairy belt. With over a decade of hands-on experience, she teaches what she does every single day.

Her video content, filmed on her working farm, gives Lifeguide Dairy students unmatched access to real dairy operations - morning feeding routines, milking processes, calf rearing, and nutrition planning - all grounded in genuine farm practice, not theory.

"I don’t just farm — I help farmers win."
10+Years in dairy
500+Cattle sold
200+Farmers trained
95%Success rate
-- From Mary’s farm in Githunguri, Kenya
Morning Feeding
Farm Tour
Milking Process
Calf Rearing
LEAD & TRAINER
Joep Driessen - Lead Trainer, Lifeguide Dairy
Joep Driessen
Lead Trainer — Lifeguide Dairy
- Certified Dairy Consultant
-- Netherlands-trained
-- Author & Scriptwriter
- Film Producer
- Global Dairy Expert
- Author, Cow Signals Book

A vision born in the Netherlands, rooted in Africa

Joep Driessen is the Founder and CEO of Cow Signals in the Netherlands — one of the world’s most respected dairy training organisations. With decades of experience working with dairy farmers and veterinarians across the globe, Joep has developed a unique approach that combines animal behaviour, farm design, and practical cow management into a system that any farmer can apply.

30+Years in dairy
50Countries trained
1MFarmers reached
NLNetherlands

What we believe

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Practical over theoretical

Every lesson is grounded in real farm experience - not just textbook knowledge.

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Africa-first design

Our curriculum, investment model, and consulting approach are built for African farming conditions.

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Impact over income

We measure success by farmer transformation, not consultant fees.

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Science meets simplicity

We bring global dairy science down to a level every farmer can apply, regardless of background.

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Learn from Africa’s
best dairy practitioners

Apply for the Lifeguide Dairy Professional Diploma and train directly with our team of expert practitioners.

Apply for Admission → Talk to Us First
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